Work out how many goals each team should score, turn that into a price, and only bet when the bookmaker's price is bigger.
What's inside
- 01Why goals markets?
- 02The goals markets explained
- 03How goals happen
- 04Expected goals (xG) made simple
- 05Step 1: each team's expected goals
- 06Step 2: the Poisson formula
- 07Step 3: the scoreline grid
- 08Over and under 2.5 goals
- 09Both teams to score
- 10Other lines: 1.5, 3.5 and Asian goal lines
- 11Comparing with the bookmaker
- 12Where the model goes wrong
- 13Your goals checklist
- 14Staying in control
A look inside



14 chapters · worked examples · 18 pages
Questions
How do I get it?Straight after payment you get a download button. The book is also kept in your Betfan members area, and we email you a link.
Will it open on my phone?Yes. It's a PDF, so it opens on any phone, tablet or computer.
Is it for beginners?Yes. It's written in plain English with worked examples, and there's plenty in it for experienced punters too.
Will it make me money?No guide can promise that. Sport is unpredictable and losing runs happen to everyone. It shows you how to judge the odds properly, so each bet has a fairer chance of paying its way over time.

Reading football odds, stripping out the bookmaker's cut and backing results at the right price.

Every Asian handicap and goal line explained, with every payout worked out.

Corners, cards and player bets: the side markets most punters guess at, priced properly.
18+ · Please gamble responsibly · BeGambleAware.org
