You don't get paid for picking winners. You get paid when the chance of something happening is bigger than the odds suggest. Over hundreds of bets, that's what decides whether you end up ahead or behind.
What's inside
- 01What value means in football
- 02Odds are percentages in disguise
- 03The bookmaker's margin
- 04Finding the fair price
- 05Making your own match prices
- 06Team news and timing
- 07Where value hides in football
- 08The draw: football's forgotten result
- 09Draw no bet and double chance
- 10Best prices and beating the close
- 11Keeping records
- 12Your value checklist
- 13Staying in control
A look inside



13 chapters · worked examples · 15 pages
Questions
How do I get it?Straight after payment you get a download button. The book is also kept in your Betfan members area, and we email you a link.
Will it open on my phone?Yes. It's a PDF, so it opens on any phone, tablet or computer.
Is it for beginners?Yes. It's written in plain English with worked examples, and there's plenty in it for experienced punters too.
Will it make me money?No guide can promise that. Sport is unpredictable and losing runs happen to everyone. It shows you how to judge the odds properly, so each bet has a fairer chance of paying its way over time.

Over/under, both teams to score and goal lines, with a step-by-step pricing method.

Every Asian handicap and goal line explained, with every payout worked out.

Corners, cards and player bets: the side markets most punters guess at, priced properly.
18+ · Please gamble responsibly · BeGambleAware.org
