15th June 2018
Hello
EXPENSIVE BUT VERY PROFITABLE
When a service launches with a subscription in excess of £100 monthly (after the dreaded VAT has been added) you know the author must have confidence in the potential. People will not hang around long if it does not perform.
I have just completed my initial review for Racing Intelligence which is a backing service for race horses, the trigger for selection being advice from bookmaker insiders that known successful punters are putting their cash down on the horse. The marketing advises that they imagine subscribers being comfortable with £100 per point bets (and the average to date has been just under 4 points) and so will need to be profitable to justify involvement.
After a slow start the service has performed well of late and from 95 bets has made 116 points profit at an ROI of more than 30%. With a 50 point bank the capital has more than trebled in that time.
So long as the results continue at the level seen a £25 point would be more than profitable and cover the subs. Take a look at the review and see what you think.
WHEN IS A BOOST NOT A BOOST?
Those that have operative accounts with Ladbrokes will know that they offer the opportunity to boost prices on some betting normally up to £50 staked per day. So when your personal selection process or favourite tipster brings out a horse where you can improve your odds you will be happy if it wins? Or not perhaps.
I recently heard of a case where the backer sought to place a £10 each way bet and was offered a price boost which he accepted. But when his horse won and he checked his account the bet had been settled at SP which was more than 1 and a half full points below the price taken. (I have seen evidence of the bets placed and the settlement and further that the person involved always takes a price rather than SP).
When he took up the matter with Ladbrokes he was given no consideration at all – the implication that an employee had fraudulently changed the bet placed was glossed over – and when he tried to take it further was told the matter was closed. A formal complaint is now in course but you have to wonder at the ethos presented by Ladbrokes. The sum involved is miniscule and it will already have cost them more to dispute the matter than it would to settle. The principle seems to be the bookmakers are always right and can do what they want to their client’s accounts. A dangerous policy and as they have already seen with the FOBT review their support in high places has evaporated.
I am sure members will have their own personal examples of wrong doings and if you would like to share them please let me know. There are all sorts of tricks they can use to keep your cash in their pockets and you need to keep your wits about you at all times. Take a look at the screenshot below – it demonstrates the significant variation between odds quoted on Oddschecker and the actual bookmaker website. The hope is that you will just accept that the odds have changed on the one bet you planned.
To ensure you always receive what is due the best policy is to ensure you have evidence to back up your case. If needs be use screenshots of what has happened or record your telephone call with the dealers.
IN CASE YOU MISSED IT
Last week I reported on the success of Mike Cruikshank’s Advantage Play Secrets Golden Parachute Strategy. Since then another 60+ points profit have been seen and you really should take a look before the service is full.
I have been concentrating on back betting recently but will now switch the focus to 3 lay services which we have been testing. Watch for the summary next time.
Peter Philipson
